Welsh Parliament/Senedd

Experience creating written content for Social Media

I have extensive experience creating written content tailored for various digital platforms, including social media and digital news websites. My expertise encompasses:
1. Blog Posts and Articles: Crafting well-researched, engaging, and SEO-optimized articles on a wide range of topics, ensuring they are tailored to the target audience.
2. Social Media Posts: Developing content for platforms like Facebook, Twitter, Instagram, and LinkedIn, focusing on concise, impactful messaging that drives engagement and interaction.
3. News Updates: Writing timely and accurate news updates, summaries, and reports for digital news platforms, ensuring clarity, accuracy, and adherence to journalistic standards.
Experience producing engaging Social Media Content
While my primary focus has been on written content, I also understand the importance of multimedia content in today’s digital landscape. I personally produce TikTok videos, I have experience in the following related areas:
1. Video Scriptwriting: Creating engaging scripts for short-form videos, ensuring the content is catchy and suitable for platforms like TikTok.
2. Content Strategy: Planning and strategising content to align with trends and audience preferences on TikTok and other social media platforms.
3. Collaborative Projects: Working with video creators and influencers to produce cohesive and engaging multimedia content, providing guidance on themes, messaging, and creative direction.

Day to Day Role

• Spearheaded the management of daily social media activity for a political party affiliated with the Senedd, as well as overseeing the social media and communications for a minister.

• Produced dynamic and innovative content spanning graphic design, video production, and written posts, ensuring comprehensive coverage across all major social media platforms including Facebook, Instagram, TikTok, Threads, and X.

• Maintained daily oversight of each platform, ensuring content accessibility and providing timely and informative updates.

• Leveraged expertise in Adobe tool sets such as Photoshop, Audition, and Premiere Pro, alongside Canva, to produce high-quality content tailored for diverse social media channels, with a particular focus on enhancing creativity and engagement in video content.

Links:

Welsh Conservative Links https://linktr.ee/welshconservatives?utm_source=linktree_profile_share&ltsid=ebe5a1bd-3115-45b6-8f64-9e4177c7e386
Top 5 Things... https://www.instagram.com/reel/C4ihsILslSU/?igsh=dXRmeXluanlrdmF2
Top 5 Things You Need To Know... https://www.instagram.com/reel/C30c266r7ph/?igsh=MTcxOWY5OXo3ZGE1eg==
Protecting Welsh Rugby https://www.instagram.com/reel/C2wtRkfs9Xk/?igsh=cmZ2eTA0anIzNDJt
Day in the life of an MS https://www.instagram.com/reel/C19N6kHMxUJ/?igsh=OTdwZjRocXBremtj
Senedd Search https://www.instagram.com/reel/C2PzMh6sd0u/?igsh=MWVuOHk1cDV2NWQ0YQ%3D%3D
Welsh Conservatives NHS Stats Reel https://www.instagram.com/reel/Cz_wbubMXOT/?igsh=b2tqMzV2aXh3ZTJi
Let's Breakdown Labour's Senedd Expansion Plan https://www.instagram.com/reel/CzJroRZPJZb/?igsh=MWhpMjNqeTBmZ2w3dw==

Scope

  • Social Media
  • Video Editing
  • Adobe
  • Canva
  • Podcast
  • Marketing
  • Content Creation
  • Media Management

“Kallum can easily take a rough suggestion and turn it into a high-quality and engaging reality. Takes feedback well and also desires to make every project the best it can be. An ideas man who you can trust to deliver.” – Paul Smith Chief Officer for The Welsh Conservatives